公司介绍
Located in Austin, Texas, eRelevance provides a technology-enabled marketing automation service to small to medium-sized businesses. The company was founded in July 2013 by Robert Fabbio, Lance Obermeyer, and Timothy Smith, who have been collectively associated with more than 12 start-ups that have created over $1.5B of shareholder value at time of exit. There are two general areas of marketing for businesses: external and internal. External marketing is focused on finding new customers (print, radio, TV, interactive). Internal marketing is focused on generating more business from existing customers.